Mission statement:
"To build a sustainable, profitable and efficient mining and mineral processing company, with emphasis on mineral products required for the international steel industry and in the process to engage in ethical, and environmentally and socially responsible, methods."

The company mission is to develop and operate sustainable, profitable and efficient mining and mineral processing operations, with emphasis being on the production of mineral products for the international steel industry.  In the process, the Company strives to utilise ethically, environmentally and social responsible methods. 

The company is focussed on organic and acquisitive growth in pursuit of its strategy.